December 2021 News

Thanks to everyone who submitted a photo for our 2021 Photo Contest, and also for those who took the time to send their votes for picking a winner. The theme for this year was “Shorthorns—Why We Love ‘Em”. The 1st Place Winning Photo is #2. “Polly Want a Cracker?” from Dr. Marcie Logsdon. The 2nd Place Winner is #4. “Beautiful Colors” from Irene Reinhardt.

Check out the new Cattle Viewpoints article entitled “Twinning in Cattle” authored by Dr. Martin Lee. It is now posted on the HSS website and it provides a wide-ranging discussion about twin births in cattle and their potential complications.

“Shorthorn and the American Cattle Industry” is an impressive new book by Dr. Bob Hough and Dr. Bert Moore. It details the history of the Shorthorn breed in the USA from its early days until modern times, with interesting commentary and extensive photographs & illustrations. Dr. Bert Moore is one of the original charter members of HSS and he has provided extensive content to our website over the years. All HSS members should be proud that HSS has garnered a mention in this book about preserving the integrity/purity of the Shorthorn breed. HSS strongly recommends this book because of the vast amount of historical information that it provides about famous breeders, marketing trends, show winners, controversial decisions, and much more. It can be ordered through the American Shorthorn Association, finding it under the Member Services Section. It is our understanding that only a limited numbers of copies are being printed.


A new Calf of the Month has been posted on the HSS website.

Watch for announcements after the first of this coming year about advertising. The Heritage Shorthorn Society is planning to do additional paid national advertising in a variety of venues to promote Heritage Shorthorns in different areas of cattle raising & marketing. You will want to make sure that your listing information reflects what you have to offer for 2022, and also consider posting your own farm/ranch ads on the HSS website.