There currently is an overwhelming promotional emphasis in society on “the latest and greatest” and for what is “the most desirable”. This seems to be true whether talking about clothes, food fads, equipment, or cattle. Does chasing the “latest & greatest” actually put more money in your pocket? The new “Cattle Viewpoints” article looks at an alternative path to profitability.
As the Heritage Shorthorn movement continues to expand, HSS has doubled down on “getting the word out” with highlighting the versatility of Heritage Shorthorns in ongoing paid advertising in multiple varied magazines & journals.
Recently there have been more sales of Heritage Shorthorns through the “Cattle For Sale” section on the HSS website. Congratulations to all of the HSS members who have been successful in selling their cattle. As always, all HSS members are welcome to have postings on the “Cattle for Sale” Page &/or to place a more comprehensive ad on the “Breeder’s Ads” Page.
We periodically post additional interesting old photos and old advertisements in the section “Pictures from the Past”. There are currently 3 pages of these “oldies”, with the original postings on Page 1, and more recent postings on Pages 2 & 3. Take another look if it’s been a while, because the Pictures from the Past are guaranteed to bring a smile in these trying times.
* Please check your online listing on the HSS Breeders/Members Page and let the HSS office know if any of your information needs updating: (phone numbers, address, what you typically have for sale, etc.).