"Show Tails”—Installment #6 of Lonny Flack’s entertaining stories about raising and showing Shorthorns “in the good old days” will be posted in the Cattle Viewpoints section of the HSS website later today. It was accidentally partially posted a couple of days ago in an unfinished format, so if you happened to see it, look again at the complete article. Find out what shenanigans Lonny was up to back then!
HSS has paid for a full page ad in the 2024 Livestock Conservancy Directory promoting Heritage Shorthorns (see ad at left), and we continue to place smaller ads in their quarterly newsletters.
Another new ad is in the May/June 2024 issue of Grit Magazine. Like the ad in the Jan./Feb. Grit issue, this ad was 50% paid for by a generous donation from one HSS member who wants to remain anonymous.
A new Calf of the Month has been posted, highlighting more uncommon Heritage Shorthorn genetics. (We have had more submissions recently, so there will be a new “Calf” each month for the summer months.)
With spring calves being born, fall calves continuing to grow, and with herds needing new bulls &/or cows, we’re heading into the prime marketing season. For excellent ideas &/or a good review of how to market/sell your cattle, take a look at the article “Develop a Marketing Plan” in the Cattle Viewpoints section. It’s the 9th or 10th article down in the article index list.