October 2019 News

“Butter Girl”

Realizing that many of our website pages are slanted toward the Beef side of Heritage Shorthorns, we have decided to create some new pages that will feature information about Heritage Milking Shorthorns and Heritage Dual Purpose dairy-type Shorthorns. We expect to have some of this information ready to post by Nov. 1st. Also, the next Cattle Viewpoints Article will be about utilization of Heritage Milking Shorthorns in today’s dairy environment.

We hope you have been enjoying the HSS Cattle Viewpoints Articles. They always seem to inspire/provoke a discussion on the Steer Planet website, which helps spark more interest in Heritage Shorthorns. Thanks again to the authors who have contributed these articles. If you have an idea for an article or would like to write an article please contact the HSS office.

It seems to be a tough year for marketing cattle. Do you have Shorthorns for sale which you want to list on the HSS Cattle for Sale page? Just send us an email with the information that you want included in the ad—these ads are free to our members, and there is not a specific word count limit for the Classified ads (within reason). As mentioned in prior monthly newsletters, the Cattle for Sale Page and the Breeders Ads Page routinely get the most views, along with the Members/Breeders List Page.

Do you have your own ranch/farm website or Facebook page? When you are updating it (has it been quite a while since it was updated?), please consider adding a link to the Heritage Shorthorn Society website.

July 2019 News

A new article is now posted in the “Cattle Viewpoints” section—”Heritage Shorthorns’ Impact on World Cattle Breeds” . It is written by Dr. Bert Moore who is also the author of our extensive website section on Historic Shorthorns.

Members—do you have any Shorthorn calves, bulls, cow/calf pairs, or semen that you want to sell this summer or fall? Do you want to reach a nationwide audience? Send us a note with “the particulars” for free 3+ month listings on the HSS “Cattle for Sale” or “Semen for Sale” pages. Even better, send one or more photos to accompany the ad to make it more persuasive. (One-time $8/photo fee). Cattle for Sale continues to be the page visitors to the HSS website go to most frequently. Also on the Google search engine when someone searches under the heading “Shorthorns For Sale” the HSS Shorthorns for sale page is in the middle of the first page on Google. It is just another indicator of how many people are going to the HSS website.

HSS has purchased an advertisement for Heritage Shorthorns in the most recent issue of “Hobby Farms”. Like our other ads in assorted print magazines, HSS is targeting a variety of potential niche markets for our members, whether full Heritage Shorthorns or Heritage influenced (part modern and part heritage parentage) Shorthorns, and whether in a commercial setting or in a small family farm. The attached picture is a copy of the 1/4 page ad.