A new article written by Gary Kaper is featured in the Cattle Viewpoints Section. This article “From One Inn to Another” is an entertaining snapshot of 3 historical characters involved with Shorthorns, who were inducted into the renowned Saddle and Sirloin Gallery, and with additional comments by Gary.
The new Heritage Shorthorn Certified Beef Program (HSCB) is now “up and running” with its own dedicated website. Check it out at: www.heritageshorthornbeef.com. This promotional program to market your steers and freezer/locker beef is available free of charge to anyone who is a current HSS member. If you have Shorthorn steers that are either Heritage or Heritage Influenced (25% or more Heritage parentage), they would qualify to be marketed under this program—i.e. using a Heritage Sire or son of a Heritage sire on modern Shorthorn cows would produce Heritage Influenced offspring. It’s not too late to have your contact information added to the HSCB list of producers—just send a note to the HSS office. Even if you are sold out of locker beef for 2021, become a participant now and start a list of potential purchasers for 2022.
Besides exposure to potential new customers for your beef via the HSCB website, all HSS members who are participating in this new program will have access to free promotional materials and marketing ideas. These will be made available as they are developed over the next couple of months. A huge thanks again to those HSS members who have already made significant donations earmarked for this program.