For the past 2 years the Heritage Shorthorn Society has been working on a new marketing opportunity for our members who sell locker beef. We designed and now have successfully obtained a Registered Trademark from the United States Patent and Trademark Office (USPTO). The eye catching logo highlights Heritage Shorthorn Beef. (The trademark process was started long before the ASA locally raised meat program was initiated, and it took 18 months to complete. We could not disclose this program until the official Trademark Registration was finalized.) The use of this Trademark and listing will be free to all current members of HSS. (HSS will be seeking donations to cover the cost of maintaining the Heritage Shorthorn Certified Beef website from members using the logo &/or site to market their Premium Heritage Shorthorn Certified Beef.)
A separate dedicated website, which is currently being constructed, will be used to advertise and spotlight the advantages of Heritage Shorthorn Certified Beef (HSCB) for consumers who are looking for locally raised beef from heritage type sources. If you sell locker beef in the U.S. or Canada, this will be a tremendous way to boost visibility & value of your beef. The marketing emphasis will be on beef from both Heritage and Heritage-Influenced Shorthorns, so that all HSS members can utilize the promotional information and logo in selling their locker beef at a premium price.
After construction, the website will be made live once there are 6 or more members who have signed up to have their farm/ranch promotional & contact information listed on this new website. HSS is seeking feedback from you on what pages & info you believe should be on the new (HSCB) website, and on what specific promotional materials you want to have available from HSS: i.e. stickers to attach to meat packages, 1 page information sheets that you print off your computer to hand to potential buyers, folded glossy brochures (purchased at cost from HSS) to hand out, or ??.. HSS wants your help in making this a success for all members as we continue to promote your cattle—send us an email to let us know that you are interested, or if you have ideas for the HSCB website, and/or to get more information about this opportunity.
Additional News: Since spring and summer are good times to take pictures of your cattle and especially of the ones that you would like to sell, there is a new Cattle Viewpoints article titled “Do Your Photos Sell Your Cattle?”. This article by Sue Schallberger provides tips and reminders on taking better photos to promote your cattle.