In just the first 2 months of 2021, there have been over 5,500 online visits to the HSS website, which is a 26% increase from the first 2 months of 2020. While all of the different pages on the website are looked at, the highest number of visitors are looking at the Cattle for Sale Page, Cattle Viewpoints, the Breeders/Members Page, and the Breeder’s Ads Page.
It’s that time again—time to implement plans for marketing your cattle this year. Here are some ideas to consider:
—Update your farm/ranch website or Facebook page with current pictures and information to highlight your cattle &/or locker beef.
—Link your website or Facebook page to the Heritage Shorthorn Society website so potential buyers can read about Heritage and Heritage-influenced Shorthorn advantages and marketing opportunities.
—Place a free classified ad on the HSS “Cattle for Sale” Page, &/or a more extensive promotional ad for your ranch/farm on the HSS “Breeder’s Ads” Page. Both of these pages offer maximum exposure to potential buyers.
—Talk to one or more Heritage Shorthorn breeders in your state or in a neighboring state about sharing the cost of placing an ad about your herds in a local/regional ag oriented magazine. The HSS office can help you design a ¼ page, ½ page or larger ad which you can use wherever you want.
—Order Heritage Shorthorn brochures (which you can personalize with your own contact information on the back of the brochure) to hand out to visitors to your farm or to interested potential buyers at fairs and sales. (See HSS Store page for a picture of the inside & outside of the full-color brochure).